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Although we previewed the new adidas adiZero Crazy Light 3 just two weeks ago, here’s an official unveiling from adidas Basketball to put things into better perspective.

What weighs in at only 9.4 ounces, this third generation basketball model aims to provide the wearer more comfort and output during performance. With familiar technologies like adidas’ patented four-layer SPRINTWEB upper and ultra-supportive SPRINTFRAME midfoot chasis, the Crazy Light 3 now remove its original plastic heel counter in favor of a more efficient mesh build.

Expected to release in 10 colorways upon arrive, today’s unveiling highlights a bold blue and electric green motif which some may suggest pays homage to Minnesota Timberwolves guard and adidas athlete, Ricky Rubio. You can also expect to see Rubio and others like Mike Conley Jr. and Jrue Holiday wear the new Crazy Light 3 throughout this Summer and next season.

Look for the adidas adiZero Crazy Light 3 to hit retailers at a retail price of $140 beginning August 1st.

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