adidas today unveiled Futurecraft Leather, a revolutionary combination of a high-tech manufacturing process and traditional material to create a completely seamless upper that enables flex, support and comfort in one single piece of material. adidas honors the innovation with an exclusive leather edition of the iconic Originals Superstar.
Using a milling technique traditionally applied to metal, polymer and resin components in industrial manufacturing, Futurecraft Leather transforms a material synonymous with the heritage of the brand into a resource for advanced performance footwear.
Futurecraft Leather provides the potential for adidas to tailor leather more precisely than ever before to individual needs by creating a fit to the exact geometry of the foot. Milled to varying thicknesses, the seamless leather upper provides flexibility and stability exactly where it is needed.
Futurecraft Leather is the result of a collaboration between adidas, industrial designer Alexander Taylor and shoe designer Joachim de Callatay.
Paying homage to the Superstar’s years since its inception, 45 pairs of the special edition Futurecraft Leather Superstars will be available at Dover Street Market in New York, London and Tokyo as of November 7, 2015.
