adidas Originals has recently launched a new video called ‘Original is Never Finished’ which showcases todays fashion.
Using visionaries from the worlds of music, art, skate, and sport. Reaffirming the notion original is never finished, the film features a remix of the iconic song, “My Way” by Frank Sinatra with a provocative approach to today’s streetwear culture. adidas Originals turns to the new generation of creators to inspire them to redefine their meaning of originality. ‘Original is Never Finished’ film explores this idea that driving culture forward can recreate the idea of what is truly original.
With a multi-generational cast that includes Snoop Dogg, Dev Hynes, Stormzy, Mabel, Kareem Abdul-Jabbar, Brandon Ingram, Petra Collins, Gonz, and Lucas Puig.
Below you can check out the entire Original is Never Finished video. Make sure to visit the comments below with your thoughts on it.