What many asked for and wished, Nike and Jordan Brand will now fulfill the return of the Nike Air on the Air Jordan 3. Today we share an epic look at the Air Jordan 3 ’88 Dunk Contest’ aka ‘White Cement’.
Setting aside the Nike Air branding, what most people are talking about is the $200 price tag. Two factors for the price increase. One is the obvious, HYPE! Jordan and Nike know we asked for it, so the Air Jordan 3 88 Retro comes at a cost. Second, Jordan Brand has to pay additional royalties to Nike to use the “Nike Air.”
Not exactly true to its original form, the Jordan 3 88 Retro aka Slam Dunk Contest features “Nike Air” on the heel and insole, but the sole has what other Retro 3’s contain, “Jordan.”
The leather on the uppers is not shiny like the previous White Cement Jordan 3’s released, and in addition, a nice tumbled leather is placed.
Air Jordan 3 White Cement ’88 Dunk Contest Release Date
You can expect the Air Jordan 3 White Cement ’88 Dunk Contest to release on February 6th, 2013 with a retail of $200.
Colorway: White/Fire Red-Cement Grey-Black
Release Date: February 6, 2013
Style Code: 580775-160
Price: $200