The Whitaker Group has connected with Asics to release two colorways of the Gel Lyte V that are designed by the Charlotte Lab School students.
During the pandemic, the Charlotte Lab School students were logging into a virtual learning platform hosted by The Whitaker Group and ASICS team leads in Design, Marketing, Branding, Merchandising, Sales, and Creative. These students logged in for their session over weeks, months, and what turned into a couple of years. Through dedication, resilience, and overall team effort, a limited ‘Eternal Summer’ Gel Lyte V collection is inspired by summer break, the feeling of excitement during this time period, and the rush to return back to school.
Students were also involved in every aspect of this pack launching to the world – from working with The Whitaker Group’s Design and Creative teams on the campaign to learning how to launch the product in their newly-designed in-school store, this project was student-led from the start to finish.
You can expect the Asics Gel Lyte V ‘Eternal Summer’ color options to release at socialstatuspgh.com at 10 AM EST and at Social Status on December 17th. The retail price is $140 each. Each colorway is limited to 1,500 pairs. Below, you can check out more photos that will give you a closer look.
Release Date: December 17, 2022
Price: $140
Where to Buy
