This Spring will see the launch of a new campaign and corresponding website from asics.
Dubbed “Stop At Never”, the campaign will highlight the uqie testing process for products like the Gel Kayano 18, the Gel-Neo33, the Gel-Excel33 and more. Specifically, videos featuring a jackhammer, inverted tennis and “Sink or Sprint” will ask questions like “How much impact can a shoe with Gel cushioning absorb?”,  “Can a form fitting shoe elevate your game?” and “Can a lightweight shoe offer a heavy dose of stability?”
Look for these and more when the new “Stop At Never” website launches this Sunday, April 1.
