Staying to its roots, Athletic Propulsion Labs will offer up a new take on their popular Concept 3 model in honor of “Breast Cancer Awareness” month.
As the brand has had its hurdles in the past, brand founder Adam Goldston will look to turn things around with his latest release. Made from a mesh and synthetic combination upper, this sneaker will boast a vivid pink colorway with signature “APL” branding, a pink textile inner lining, white midsole, and festive ribbon detailing at each lateral heel for a complete finish.
Beginning October 1, 2013, the Athletic Propulsion Labs Concept 3 “Breast Cancer Awareness” will release in quantities of 10 each day throughout the month with 10% of each shoe’s sales going towards the EIF/Women’s Cancer Research Fund. Stay tuned to Sneaker Files for an official unveiling and more from Athletic Propulsion Labs.
