Boston-based New Balance joins forces with the world’s leading snowboard brand Burton, for a limited-edition Burton x New Balance line of street-to-snow footwear. Inspired by shared New England roots and similar brand ideology, the Burton x New Balance collection will offer styles that merge distinct design aesthetics from both brands.
This first ever Burton x New Balance collection will be available exclusively at select Burton flagship stores and www.burton.com beginning October 24th, followed by a global release including New Balance retailers on November 1st.
At the core of the collection are three distinct styles, each cross-developed to create both an outdoor footwear version and full performance snowboard boot. The resulting six SKUs are inspired by classic designs by each brand.
The first two collection styles take the just-released New Balance HVL710 and reinvent it for outdoor and snowboard performance. On the footwear side, this includes an outdoor style with a performance Vazee sole unit and inner booty construction, creating a whole new model that is designed with the 24/7 consumer in mind. The corresponding snowboard boot model, the Burton x New Balance HVL710, co-inspired by the modern, technology-driven Burton Ion LTD snowboard boot, matches its footwear counterpart in overall look and feel including matching reflective details, honeycomb textured mesh and strong grey and black color blocking.
Also taking inspiration from the New Balance 710 silhouette, Burton worked with New Balance on the aesthetic of an all-new snowboard boot style called the Burton Imperial x New Balance, co-developed with a matching outdoor shoe version, the New Balance 710 Vazee. With cues from the footwear style, the limited edition boot channels Burton’s 30 years of snowboard boot development.
Lastly, the 3rd pairing in the collection takes its design feel from the classic New Balance HRL710 model, combined with the aesthetic of the Burton Fiend snowboard boot. Both the outdoor footwear and snowboard boot versions pay homage to the history of both styles using key details rolled up in bold and classic silhouettes for either snow or street.
The Burton x New Balance collection redefines winter mobility with trusted and proven design and performance hallmarks from both sides.
