adidas Originals and Electronic Arts Inc. will team up for a one-of-a-kind
lifestyle and gaming partnership for the Need for Speed(tm) The Run. The
new game will feature not only adidas Original’s iconic Superstar
sneaker but also limited edition Need for Speed(tm) The Run apparel. The
exclusive apparel will only be available at adidas Originals stores in
the U.S.
In order to celebrate, promotions will be held in three of the
game’s most iconic locations: Chicago, San Francisco and New York where
you will get exclusive access to the limited edition Need for
Speed(tm) The Run adidas Originals product and video game.
Here is a breakdown of when and where the events will be held…
Chicago on Wednesday, October 12th.
Leading up to the launch event, the Originals store will release 50 pairs
of limited edition Top X sneakers on Monday, October 10th. The first 10
to purchase a pair will receive a ticket to the exclusive event,
headlined by DJ Neill Armstrong and Kids These Days.
The following event will be held on October 27th at the adidas store in
San Francisco. Limited edition X-Top’s will go on sale Saturday, October
22nd and the first 20 to purchase a pair will gain access to the San
Francisco event – headlined by DJ Mick Boogie.
It all comes full circle in New York on November 15th to celebrate the game’s
official launch.
