In a week long segment on Jordan Brand celebrating Michael Jordan’s 50th Birthday, ESPN Darren Rovell talks about the brands importance in the basketball footwear industry.
In this video, Darren Rovell talks about how iconic the Jordan Brand line is, with the brand selling 58% of basketball shoes on the market. The video also talks about the deal with Gatorade and Michael Jordan wanting to sign to adidas.
Let us know what you think of ESPN video on “The Jordan Brand”.
