Furthering its commitment to minimalist footwear, Nike has unveiled its upcoming Studio Wrap.
With the rise of studio-type workouts from yoga and pilates to the ballet-inspired barre, women are getting fit in their bare feet more than ever.
It’s great that women get to use their feet to bend, flex, squat, rotate, push and pull, but bare feet have some limits. First, uncovered feet are not always allowed in gyms and studios for hygienic purposes. Also, the bare foot can sometimes slip right in the midst of the most Zen moments. Socks slip too, and while socks with sticky grip on the bottom seem like the obvious solution, they can also scrunch up, move around and aren’t always the most flattering to walk around in.
This is exactly why Nike created something they’ve never done before.
A better-than-barefoot experience in a three-part footwear system (wrap, ribbon and flat), the Nike Studio Wrap was designed to give women an elevated workout in the studio that takes them back to their daily lives in style.
There’s no sweaty or slippery feet, no bunched up socks, and even with a bad pedicure, people won’t be looking at your toes with this sexy silhouette.
Best of all, there’s a mesh bag to keep things organized and so women can throw the wrap and ribbon in the wash together. Everything is delivered in a premium drawer-like box.
The Nike Studio Wrap is functional, comfortable, minimalistic, and stylish. It seems like a tall order, but after 30 rounds of prototypes and countless weartests, Nike’s designers nailed a whole new way to enhance a studio workout. The Nike Studio Wrap isn’t a prerequisite for the studio, but after trying them on, women probably won’t be able to take them off.
The Nike Studio Wrap will be available in Spring 2013 for a suggested retail price of $110.
