In 2002, Darrick Carruth started a sneaker inspired line labeled Sneaker Fiend. The line itself has made appearances at the Magic Show in Vegas as well as boutiques across the globe. Carruth has been featured in a myriad of magainzes on behalf of his SF line, too. Each t-shirt is toned up in color schemes that correlate to lifestyle releases from brands across the shoe realm. Carruth explains, “Sneaker Fiend is dope product. Made by dope people, for dope people. It’s about ecstatics for sneakerheads. It’s about the culture. It’s about hip-hop. It’s about fashion. It’s about being fresh at all times and about fresh people.”

Oscar Castillo aka wreckinkickz and Chris Cason

How are You different from a lot of the other Sneaker inspired t-shirts?

What I found with a lot of sneaker inspired lines is that they all work of Jordan. Their main backdrop is Jordan. Everything that they do is based off Jordan. We try to stay away from that. They try to work with every color way a shoe comes out in, we stay away from that and deal in our own color ways and we want our consumer to gravitate towards the product. If I know a red and black Jordan is coming out, I just won’t put out a red and black shirt cause a Jordan is coming out. I might put out a green and black shirt. It will still match that Jordan, but it’s our color way. What we try to do is push the boundaries. Most people stay in the safe lane. If you put a Jordan on a shirt, 9 out of 10 it’s going to sell. If you put something that relate to a Jordan, it’s going to sell. We want ours to be thought provoking. We want to evoke emotions.

How do You pick your colorways?

We do our own color ways and then we let the consumer go find a shoe to match our color way. It would be too easy if we matched it with shoes that are already out. That’s the easy way. For us, we want to take the harder route. What I found out is our consumer appreciates the fact that we use our own color way, bold colors. You might have a shoe that’s dead stocked that you aren’t able to find a shirt to go with. We come with this crazy color way that you been looking for something to match, the customer appreciates it. The consumer appreciates it more. It’s a no brainer to do red and black all day, white and black all day, red, white and black all day, that match all eighty percent of the shoes, but what about that guy that has that lavender shoe? He bought a yellow and green shoe. What about him?

So You are pretty much diverse with the colors selected to match other brands?

We’re across the board. We’re not specific to a brand. If you see a lot of shirt companies, their shirts match nothing but Nike. They color way match nothing but the Nike, Jordan or Air Force One color way. We’re not loyal to anything of that mass. Our only loyalty lies within dope product. It’s freshness. If it’s fresh, than that’s what we run with. Fresh people, dope people and progressive people recognize. If you’re in the safe lane, our brand might not be for you. If you’re a progressive person and really a hip-hop, sneakerhead than you’re going to appreciate what we do. We come from the point of view of a true connoisseur. Of this culture.


Big D, Sneaker Fiend T’s. I am the CEO, owner, co-captain, head guy in charge of Sneaker Fiend T’s.

www.sneakerfiendtees.com
Anything Else?:
I just want to tell everyone that’s been supportive of our movement, I definitely want to than them. I want to let the sneaker culture know that we’re here. Anybody got any suggestions in what they’re looking for, hit us up at info@sneakerfiendtees.com. We’re open to suggestions. Peace.

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22 Comments

  1. Shoulda named company SNKRHED or SNKRFRKR but shirts r ok look kinda cheap I'd wear a couple of em.

  2. When did chubby, tattooed and played gear become cool. boooooooooooooooo go home go home boooooooooooooo

  3. The Sneaker Fiend line is off the chain.It's unfortunate that muthafuckas with worthless nothings continue to post stupid ass statements and remarks.If you have talent do something otherwise shut the fuck up!!!! Most people with out creativity always have negative feedback on those who do.

  4. If "off the chain" and "talented" you mean biting the most common hip hop lyrics that my 12 year old sister knows and cutting and pasting sneaker images and artwork that has already been put on, then fuck…you guys are the Dreamworks of the fashion game. Never knew yall would get so emotional about facing the truth. "Stylez" stop riding dick and go play with your toys. FREEMESS

  5. Yo this Big D from Sneaker Fiend Tees very one is entitled to there opinion,I knew going into this not very one is going to like what I do,and that is cool with me.Yo Steve thanks for the SUPPORT and the LOVE!!! PS that chubby tattooed dude is one the coolest dudes in the game and his Sneaker Game is by far top 10 in the world.

  6. Yo damfool13 ….where is your clothing line? Clearly you understand nothing about design or the fashion industry.Let me know when your sales reach that of Snkr Fnd.Then we can talk.

  7. this place is a joke… ordered a shirt and never got…. came at me saying they refunded or i refunded the money… but they still gave me 2 non legit tracking numbers…smh they clearly dont know how to run business… i still havent got a refund or a shirt…. worst customer service i have ever experienced. i recommend yall to to fuck with this clown… referring to derrick