If you’re a fan of the adidas Yeezy Boost or adidas in general, then you know who Jon Wexler is. If you don’t, he is the brands Global Director of Entertainment and Influencer Marketing. Recently, Jon sat down with the Breakfast Club, a morning talk show to talk and answer some questions. Some of the key points in the interview was the chatting about the Boost technology and answering why the Yeezy Boost is limited.
Basically, Jon has stated the reasoning behind the limited amounts was due to the Boost and Primeknit technology which takes time to put together. Taken directly from his mouth: “It takes X amount of time to sew those sneakers together, and we can only get so much of this Boost material from NASA.”
You can check out the entire interview below which is about 43 minutes long, but if you would rather get straight to the talk about the Yeezy specifically, fast forward to 8:20. Let us know what you think of the interview as well as Jon Wexler’s statements.