As many of you know, the Air Jordan 2010 officially releases this Saturday, February 13- meaning it falls in the middle of the NBA All-Star weekend. Therefore, Jordan Brand is taking advantage of the timing and hoping everyone gets to enjoy its 23/25 energy space as it continues to celebrate 25 years of Air Jordans. From this Thursday, February 11 to Sunday, February 14, you are welcome to visit 2350 Victory Park Lane in Dallas Texas (adjacent to W Hotel Victory Park) between 11:00 AM and midnight to enjoy several Jordan Brand treats. Included in the festivities are a Jordan shoe gallery, ID23 customization, visits by the likes of DJ Bobbito Garcia on February 13 and Rich Medina on February 12, performances by the likes of Wale, Bun B, and Jadakiss, and much more. It appears to be a great way to both celebrate the past and ring in the future.
