Kyle Kuzma from the Los Angeles Lakers has teamed up with GOAT making him the first athlete to partner with a sneaker reselling website.
The upcoming 2018-19 season will be the first in which players have the full freedom to wear shoes of any color, and Kuzma will lead the charge in partnership with GOAT, the largest resale platform for sneakers.
“GOAT has inspired me to start collecting more seriously and build my style around sneakers,” said Kyle Kuzma. “People assume that, as an NBA athlete, you can get access to any kind of sneaker you want. When in reality, it’s hard to get the exclusive releases or shoes from the past, and feel confident they’re authentic. GOAT gives me a second chance at not only the limited releases I missed, but also the shoes I wasn’t able to afford growing up.”
The Los Angeles Lakers season opener takes place on October 18th against the Portland Trailblazers. Kuzma will wear his very own Nike Kobe AD during the opening week.