Maison Margiela and Reebok Unveil the ‘Memory Of’ Collection

Maison Margiela and Reebok announce the remaining silhouettes that following Maison Margiela’s signature concept known as the memory of: The Question Memory Of, Zig 3D Storm Memory Of, and Instapump Fury Memory Of. This follows the Club C Memory Of and Classic Leather Memory Of that debuted earlier this season.

Based on Reebok’s classic design but reinterpreted through the memory of, The Question Memory Of reshuffles the original shoe’s pattern pieces to uncover its seam allowance. Notably, the recognizable signature lace loops are shifted to the middle of the tongue. Through this move, the oval holes are used as eyelets, creating lacing reminiscent of gillies. Employing the technique of decortiqué – Maison Margiela’s term for cutting up an item to reveal the structure that holds it together – parts of the sneaker’s padded areas have been cut to reveal the inside foam as well as the protective tricot mesh overlay. The tongue and its oval are treated with hexalite normally found in the midsole of a shoe. In place of the number 3 originally featured on the outsole – a nod to basketballer Allen Iverson for whom the sneaker was created in 1996 – a debossed number 22 on the heel signifies the footwear code in Maison Margiela’s numeric labeling. The Question Memory Of is constructed in tumbled leather and features an EVA midsole with hexalite detailing and an iced TPU outsole.

The Reebok Instapump Fury Memory Of renders the original sneaker in the vein of an exploded-view drawing, separating its familiar components to evoke its initial form. The back of the shoe is remodeled using the flexible bridges, which normally appear in the middle hole of the pump bladder from which the sneaker takes its name. Utilizing Reebok’s The Pump Technology, an inflation technology developed in 1989 to offer athletes a customed, locked-in fit, the bladder increases in volume, adding to the floaty relief look of the design – a detail similarly echoed in the effect of the seam allowance. Peeling away the shoe’s layers, the foam around the heel is exposed in its natural color, along with mesh applied to the toe. The flame-shaped mudguard around the toe box is largely stripped of seams, fuelling the three-dimensional relief impression. The Instapump Fury is constructed in mesh and fabric-covered TPU and features an EVA sole with hexalite detailing and a TPU outsole.

The Zig 3D Storm Memory Of retains the original sneaker’s identifiable zig-shaped outsole but inverts the upper to expose the authentic tech detailing found within its construction. Through this process, the shoe’s molded heel padding is revealed, while the breathable perforation of its spliced tongue is used for lacing. A transparent window cut above the outsole uncovers the printed shell and graphics of the shoe’s interior. On the toe, the Reebok vector logo is applied in frayed cotton twill laminated in foil. The Zig 3D Storm Memory Of is crafted from its own inside-out microfibre lining as well as clear nylon, cotton twill, and foil. It features an EVA-filled TPU sole and Maison Margiela’s stitch logo.

Each model from the collection will be available in your choice of Black and White and will release via maisonmargiela.com and Reebok.com on May 20th. The retail price is $400 each.