Yes, you read right. Shoe and apparel company New Balance has opened the world’s first ever Experience store in Beijing, China, in the Qianmen Dajie district. The store is the first of an expected one thousand store line-up in China, which is set to be completed by 2012. Inside, NB’s history is showcased through its timeline, shoes, and clothing. The atmosphere is simply incredible, fresh, and historic. If you’re ever in the Qianmen neighborhood, be sure to check out this timeless classic.