Atmos and New Balance have conjoined on a new project which is called “Face Off”. As we can see, this looks like a normal collaboration that Atmos put together, but what is being labeled as “Hypercolor”, and will change with heat. Releasing in mid July, and will be available at Atmos New York and Japan. Via Sneakerfreaker.
New Balance x Atmos – Face Off
New Balance x Atmos – Face Off