For 2020, Nike Basketball is evolving the brand’s industry-leading work to improve energy return through footwear innovation. Ross Klein, Senior Creative Director for Nike Basketball footwear, led a team on a mission to evolve Nike Air — our most efficient cushioning platform for energy return — and create the Nike Air Zoom BB NXT.
“The game and the athletes have evolved in this new era of basketball,” says Klein. “We now have athletes that are ‘positionless’ and generate the values of all positions on court. Within the NBA alone these positionless athletes face a grueling journey, starting with the offseason training, then preseason, and into the 82-game season, playoffs, Finals. Fatigue is the enemy and endurance is the goal.”
Staying fresh at the game’s critical, closing moments is key. With that in mind, the Nike Air Zoom BB NXT introduces a unified system of full-length Nike REACT foam, plate and Nike Air Zoom pods to provide basketball players at all levels with impact protection and energy return.Â
“The shoe is similar to a car,” says Klein. “There are many parts and pieces, each doing a very specific job, but working in unison.”
Nike Air Zoom BB NXT Release Details
You can expect the Nike Air Zoom BB NXT to release at select retailers including Nike.com on July 1st. Retail price is set at $180.
Nike Air Zoom BB NXT Dangerous
Release Date: July 25, 2020
Price: $180
Nike Air Zoom BB NXT Rawthentic
Release Date: September 2020
Price: $180
Update (6/22): Nike confirms that the Air Zoom BB NXT in Black and Green known as ‘Dangerous’ will release on July 2nd in Greater China and on July 25th in North America. The ‘Rawthentic’ which is done in White will release in North America in September.
