Nike Stadium Shanghai recently held its latest Flyknit Collective workshop.
Day 3 of the Nike Flyknit Collective – Shanghai saw a hand picked selection of the region’s most dedicated, up and coming young runners from Hong Kong, Taipei, Shanghai, Beijing and Guangzhou join the Nike Flyknit Collective – Shanghai creative participants for a workshop session dealing with formfitting.
Conceived by workshop curatorial team ESKYIU (Marisa Yiu and Eric Schuldenfrei), the “URBAN WEAVE” workshop commenced with a powerful sustainability discussion led by Dave Cobban, Nike’s consumer mobilization director. Shanghai-based architects (neri&hu) Lyndon Neri and Rosanna Hu followed Cobban and inspired the participants with a presentation about Shanghai’s architectural past, present and future and how the differences in styles have joined together over the past century to fit seamlessly together.
The objective of the workshop was to use Nike+ GPS technology to understand the formfitting nature of Nike products and the intricate details of Nike technology. Using data collected from Nike+ GPS APP and Sportwatches, a map of Shanghai was to be created by each team showing a woven pattern representing formfitting. Each team was also to submit a photo collage of interesting architecture within their route that also reflected the notion of old meets new. To promote maximum motion, Nike+ Fuel Bands were distributed to each team. The competition was on!
Each team was provided a large wall map of Shanghai. Using a volt green string that had been scaled to represent 10km in length, the teams of runners and creatives brainstormed a formfitting pattern that would fit within the map. After 60 minutes, they were challenged to run that pattern together and use Nike+ technology to track the respective 10k runs. They returned as teams to the Nike Festival of Sport workshop space to present their output.
