The Nike Jam is the brand’s contribution to Breakdancing, honoring the first year the dance sport will be included in the 2024 Paris Olympic Games. With a release date set for July 2024, the retail price is $120.
Nike plans to release various sneakers for the Summer 2024 Olympic Games in Paris, including new silhouettes. For the first time, Breakdancing will be included in the Olympics, a huge milestone for fans of the sport, which originated in the late 1970s and grew in popularity in the ‘80s. Introducing the Nike Jam, a model created with the help of professional breakdancers and years of research.
Nike Sports Research Lab (NSRL) gathered insights over four years to create the Nike Jam. The shoes are constructed with mesh, leather, and suede, ensuring a lightweight feel. They are also low-cut, helping the breakers perform the various footwork in their routines. Highlighted with a drop-in midsole, allowing the wearer to have a low-to-the-ground feel and absorbing impact. The traction on the outsole is based on data from NSRL for top traction.
As for the look, the midsole has an upside-down Swoosh, so when you hit those ‘90s or headspins, the Swoosh will be shown correctly. The upper consists of shades of White and Grey, with Blue detailing on the stripes with 3M and a splatter finish on the larger Swoosh. Other details include Orange accents, a Sail midsole, and a Black rubber outsole.
Nike Jam Release Date
The Nike Jam will be released in July 2024 at select Nike retailers and online via Nike.com. The retail price is $120. Once we have more details, we will keep you in the loop. For now, scroll below for more photos to give you a detailed look.
In conclusion, the Nike Jam symbolizes the brand’s recognition of breakdancing’s debut as an Olympic sport in the 2024 Paris Olympic Games. Scheduled for release in July 2024 at a retail price of $120, these shoes represent more than just athletic footwear—they embody the spirit of innovation, cultural appreciation, and inclusivity. As breakdancing takes its place on the global stage of sports, the Nike Jam serves as a testament to the power of movement, expression, and creativity, inviting athletes and enthusiasts alike to embrace the rhythm of the dance and celebrate the universal language of movement.
Visit our Nike Release Dates page for more upcoming drops from the brand.
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Nike Jam
Release Date: July 2024
Price: $120
Where to Buy
Frequently Asked Questions
The Nike Jam will be released in July 2024.
The retail price is $120.
Source: Complex