Innovation invariably requires risk-taking and ample out-of-the-box creativity. It’s about finding the magic in experimentation and inspiring designers to dream big and think differently. It’s about embracing “What if…” and rediscovering wonder.
After all, it is only by manifesting the previously unimaginable that true innovation takes place. Nike designers engage in this fantastic thinking daily. For The Nature of Motion, a Nike exhibition at Milano Design Week 2016, however, they applied it to the concept of natural motion. Starting with Flyknit uppers, they created a collection of aptly named Experiments in Natural Motion, inventions that rethink materials and take inspiration from places as diverse as cat whiskers and champagne packaging.
From the images, you can get an idea of how the design process went into the Nike Natural Motion Samples. While using Flyknit through the base, each has a unique element to them like plungers, netting, foam, balls, sponges and more.
You can see all the Sample Nike Natural Motion designs below. If you would like to read further, click here.