To celebrate World AIDS Day on December 1st, 2009, (RED) teamed up with the Nike Corporation to spread awareness through Nike Athletics and footwear. Nike came up with the idea of the (NIKE) RED Laces, which are red colored laces that come complete with (NIKE) RED swoosh logo lace plates and lacetips, and the motto, “Lace Up. Save Lives.” 100% of the profits from the sale of these laces will go to the Global Fund and Nike football programs. This is a great way for the ideal sneakerhead to support AIDS Day in style.
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