Nike is adding another new customization option to the Nike Roshe One. This time they will allow us to create our own pair while using their color shifting material through the uppers.
While the materials have an iridescent look to them, Nike is calling the new option Kurim. According to Nike, Kurim is a molded-rubber overlay that enhances an optical color shift for most color combinations. Currently, Nike is offering eight different color mashups to use on the uppers in two tone. You can still add your personal quote or name on the heel which is a nice touch.
The NikeID Roshe One Color Changing Option is now available at the NikeID section of NikeStore.com. Retail price is set at $133 each and you can see another photo of this example below. Show us what you have designed by dropping a photo in the comments section.
