As you may have heard, Nike.com has created a Twitter RSVP policy for upcoming releases.
Previously used on occasion by select Nike flagships and meant to combat the various problems that can arise with Midnight releases for high-profile kicks – including lining up at storefronts, the inevitable crashing of online servers and the issue of resellers – most sneakers with set drop dates (think big-name releases like this weekend’s return of the Air Jordan XII “Playoffs”) will now utilize a Twitter RSVP system in order for customers to secure their pair of kicks. Additionally, by limiting RSVPs to a single pair of kicks, the issue of people copping numerous pairs just to resell them will, hopefully, be somewhat remedied.
Take a look at the press release from Nike and let us know what you think of the new policies.
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Twitter RSVP is used to help manage product launches at Nike Stores. Follow your local Nike Store on Twitterfor launch announcements and frequent updates.
The Twitter RSVP Process:
- On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
- Once registration is open, you must Direct Message (“DM”) the store within 60 minutes. The DM must include:
- The product-specific #tag tweeted by the store
- The last 4 digits of your State/Passport/Military/School ID number
- Your shoe size (limit one).
- Confirmations from the store will be sent via DM to those who have successfully secured their requested size.  Shoes will be awarded on a “first respond, first serve” basis.
- Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.
How do you properly RSVP through DM? Here’s an example:
- Store Tweet:
Twitter #RSVP is now open for the Air Foamposite One.#Electrolime - Consumer Response (DM):
#Electrolime, 4253, 10.5(For more information about sending a DM, see the Twitter Help Center.)
Twitter RSVP Terms and Conditions:
- One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.
- Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.
- Size cannot be changed once it has been confirmed to a person through Twitter RSVP.
- Resell or trade of Twitter RSVP confirmation is prohibited.
- Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.
- Lines will not be allowed to form outside the store for this release.
- Launch process is always subject to change at any time at the discretion of Nike, Inc.