The Parley x adidas Ultra Boost ‘Coral Bleaching’ Collection was unveiled which features the adidas Ultra Boost, Ultra Boost Uncaged and the Ultra Boost X. Each features a White colorway which is metaphor for a White flag to the oceans and a wake-up call to the world about the threat of coral bleaching.
The shoes are also equipped with an NFC Chip – a unique digital experience to learn more about the adidas x Parley partnership as well as the Parley A.I.R. Strategy.
“The new white colorway we are introducing across the adidas x Parley collection aims to make not only a style statement but an environmental one too. Humanity has been waging battles against pollution of the oceans for too long, and the colorway is symbolic of the peace we need to make with the Oceans,” said Matthias Amm, category director of running at adidas.
The Parley x adidas Ultra Boost Coral Bleaching Collection is scheduled to release on June 8th, 2017. Retail price is set at $200 each. More images can be seen by scrolling below.
Parley x adidas Ultra Boost
Footwear White/Footwear White-Icey Blue
June 8, 2017
$200
CP9685
Parley x adidas Ultra Boost Uncaged
Footwear White/Footwear-Icey Blue
June 8, 2017
$200
CP9686
Parley x adidas Ultra Boost X
Icey Blue/Footwear White-Icey Blue
June 8, 2017
$200
BY2707
