Release Reminder: Air Jordan IV (4) 'White/Cement'

Rounding out tomorrow’s major releases is the biggest drop from Jordan brand so far in 2012 – the “White/Cement” Air Jordan IV.

Sporting the classic white/black-cement grey colorway from the original 1989 release, the 2012 retro stays true to the OG with the exception of the Jumpman adorning the heel.

A general release, the “White/Cement” Air Jordan IV hits Nike.com tonight at Midnight EST for $160.

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16 Comments

  5. got the last pair foot locker had. got lucky this time. didnt come with a hang tag, but im just glad i got lucky enough to get a pair.

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  7. It’s safe to say the HypeBeasts are suddenly everywhere. My low-low spot, which never ever has anybody in line, had about 10 people in line at 6am (store opens at 9:30am) this morning. I didn’t even bother bc this spot never gets more than a couple pair in each size. I went to my backup spot, got there 2 hours before they opened, and was second in line. Of course the dude in front of me wears the same size as me. For a release like this, I’ve never had issues getting 2 pair. Been doing it with ease for years. It’s difficult now, where did all these new shoe buyers come from? Anyhow, I’m happy with my one pair; i had the OG IV when I was in 6th grade (1989), so this release brought back some memories. After the bred IV, i’m retiring…this game is watered down now

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  8. i feel the same way dog im 34 i seen jordan play live watch all his games know the history behind the shoes the commercials. these kids now dont even know why they getting jordans they just get them becuz its the in thing to do. the shoes the game has change im done

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  12. dude is right? if anyone you guys are the hypebeasts buying 2 pairs of every jordan as if you have 4 feet

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  13. Just because you buy 2 pairs doesn’t mean you are a hypebeast. People who resell and never wear the @#%@# shoe are hypebeasts. I wish I could have gotten 2 pairs to rock but it isn’t necessary to cop 2 iMO

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  14. I agree that hypebeast are killing the game but I’m a true collector and I rarely wear my J’S… All mine still have new shoe smell and jumpman on the insole (all 36 pair)… True Jordan heads don’t mess up there J’S…

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  15. true heads also wear their shoes and don’t let em collect dust but at least you aren’t a complete hypebeast

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