As Philadelphia’s UBIQ celebrates its 10th anniversary, the spot presents a premium edition of the New Balance 574 for a release over the weekend.
To continue celebrating UBIQ’s 10th Anniversary in Philadelphia, we’ve teamed up with our friends at New Balance and Mitchell & Ness to give you not one, not two, but three special offerings.
Considering that New Balance’s 574 model will be celebrating its 25th anniversary next year, this classic shoe was the perfect outline to work with. Keeping the details extra clean, full grain suede and leather was used for the upper and the colors kept simple to reflect UBIQ’s brand aesthetic. Although everyone looks good in black, orange has always been part of UBIQ’s brand color (the original store was orange and white).
Of course a celebration in Philly wouldn’t be complete without a fellow hometown brand, and who better to commemorate nostalgia than Mitchell & Ness, who custom designed two one-of-a-kind hats especially for this occasion. Both hats play up the black and orange silhouette – one is cotton-based with a plastic snapback while the other is premium suede with a leather starpback. The 5 stars represent our legacy as a premier sneaker boutique and the front script pays homage to our hockey team the Philadelphia Flyers whose nickname (which if you don’t know, now you know) is the Broad Street Bullies.
Both M&N hats will be available at Ubiq Walnut and ubiqlife.com, the 10th Anniversary 574’s will be available in-store only at Ubiq Walnut. Release date for all three is this Saturday 11/10/12.