With the release of the CP3.V, Chris Paul’s newest signature shoe, Jordan Brand held a special release and unveiling in Los Angeles to mark the occasion.
Check out this new video spot as the Lob City PG and Jordan Brand Senior Footwear Designer Tom Luedecke provide insights behind the design and inspiration for the kicks. Drawing on his love of family and experiences in high school and college, Jordan Brand was able to create a shoe with numerous details that touch on some of the most important aspects of Paul’s life, on and off the court.
The CP3.V is available now.