Jordan Brand pokes a little fun at the NBA lockout in their most recent commercial, playing off of the “Basketball Never Stops” idea.
Despite the lack of a professional season, the lockout can’t keep Dwyane Wade, Chris Paul, and Carmelo Anthony from shooting some hoops and sharpening their skills. Â Apparently, the three stars have been playing whenever and wherever, with whomever, they can. Â The Jumpman stars are seen playing in everything from the Miami Kiwanis Club League to the NOLA Inter-Parish League and even a Williamsburg pick-up game before competing against one another in Beijing.
As the spot reminds us, “Love the game, no matter what”.