New Balance has launched a new “Excellent Makers” campaign featuring craftsmen, athletes, artists and musicians alike whose passion and push for greatness aligns with the ethos of the iconic footwear brand. Included in the campaign are a number of videos focusing on these “Excellent Makers”.
The first spot in the series highlights screen printer Kate Gibb. A silk-screen artist who finds inspiration in the most unlikely of places, Gibb speaks on her love of art with the video culminating in the production of a unique NB-specific print.
Take a look at the first “Excellent Makers” video and stay tuned for more from the New Balance campaign.