Why The Hype?!?!: Air Jordan 3 Edition

The Air Jordan III (3) is one of the most iconic sneakers in the entire collection and has a pretty interesting history. First released in 1988, the sneaker was extremely different from the Air Jordan I (1) and the Air Jordan II (2). It is often considered to be the sneaker that kept Michael with Nike. It is also the first shoe that Tinker Hatfield designed himself (the first two were designed by Peter Moore and Bruce Kilgore).

Why The Hype?!?!: Air Jordan 3 Edition

The Air Jordan III (3) is the first Jordan to feature a visible air unit as well as the “Nike Air” on the back (later replaced by the “Jumpman” logo). The sneaker also featured elephant print as well as tumbled leather. The sneaker was also seen in the “Mars and Mike” campaign which had Michael and Spike Lee as Mars Blackmon (the character he played in ‘She’s Gotta Have It’).

The sneaker was released in four colorways: White/Cement Grey, Black/Cement Grey, White/Fire Red, and True Blue.

It was then retroed in 1994, 2001, 2003, 2007-11, and 2013.

Why The Hype?!?!: Air Jordan 3 Edition

Today, the sneaker is considered to be one of, if not the best sneaker in the Jordan Brand collection. Many of grown to love the simplicity but elegance of  the shoe as well as the great colorways that have been released over the years. From the OGs to the new colorways that Jordan Brand has come up with, this sneaker will always have a special place in the hearts of many.

This year the release of the Air Jordan III (3) White Cement ’88 there was a lot of thoughts about the shoe. Some believed that bringing back the “Nike Air” on the heel of the sneaker was a great idea while others hated it. Either way there was PLENTY of “hype” behind this sneaker, whether it was good or bad.

Why The Hype?!?!: Air Jordan 3 Edition

Let us know in the comments below what you think about the Air Jordan III (3) as well as why do you think this shoe will always be “Hype”.

Tune in next week for the next “Why The Hype” and if you have any suggestions on what sneaker should be broken down next.

Leave a Reply

Your email address will not be published. Required fields are marked *

5 Comments

  1. Bad article… what was the point? Doesn’t explain the “hype” and gives general info about the shoe all in the writing level of a grade schooler…

    Reply

    1. From Part 1 of the “Why the Hype?!?!” series:

      “Each week we will break down a well-known sneaker and try to understand what made it popular, how it came about, and where its future is going.”

      Looks like that was the point here.

      Reply

  2. It’s a damn shame how Nike & Jordan Brand can even put hypebeast and the regular enthusist to blows (no homo). Im sure yoll have reached your goal of more than several billions of dollars and we’re still the pawns lookin stupid purchasing these less than official retros made from composite materials and that really have no resale value. If yoll talkin Spizikes then say “Wake up”.

    Reply

  3. I honestly do not understand why the Jordan hype has started all over again I mean I have been wearing J’s since I was in elementary school I’m in college now and all their basically doing is really re- releasing the Jordans that REAL SNEAKER HEADS already have or have had over the years. If they want to do something dope why not launch a whole NEW line? Start from scratch.

    It’s annoying seeing females that use to hate sneakers get 1 pair of Jordans and consider their selves sneaker heads but cant name the ones they have on their feet or the typical outfit is a beanie crop top leggings and a pair of jordans. Then the guys automatically think they have swag just because they have jordans and a Jean jacket .

    this goes to show people don’t have to be original anymore. Now it’s like if I wear j’s I’m either being a follower and the jordans wont be exclusive anymore or I’m spending money on the same jordans I already had smh

    Reply